As a digital extension of Target's 2013 Back-to-School campaign, Target wanted to elevate "real" kids' personal style in a unique way. Fortunately, the epicenter of cute stylish kids is Instagram and they had recently launched their video feature.

For 5 days at the beginning of August we asked moms to participate in #KidsGotStyle. In return, we created 5-8 Instagram videos (aka Stylagrams) per day in real-time based on the most unique kids we could find. (This was, of course, before you could edit Instagram videos, so everything you see is 100% organic and un-edited. And we were the first brand to do it!)


+ 2014 Webby Award Honoree in (Social) Fashion & Beauty